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Campaign OS

Marketing technology for U.S. Hispanic campaign growth.

Campaign OS is Cognate’s marketing technology that plans, activates, and optimizes Hispanic media campaigns across high-attention video and premium Spanish-language publishers — every campaign owned by a dedicated strategist.

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No payment, no commitment. We send a personalized plan, and nothing goes live without your approval.

What is Campaign OS

A campaign operating system for Hispanic media — run by experts.

A service built on a product: agentic AI and cultural intelligence plan, traffic and optimize across our premium Hispanic network — and your strategist approves every move. The speed of a platform, with the judgment of a senior team.

Agentic AI

The engine. AI agents draft media plans, build schedules, traffic campaigns and optimize in-flight — at a speed no manual team can match.

Cultural intelligence

The edge. Real understanding of US Hispanic audiences — language, content adjacency, geo and acculturation. Not literal translation.

Premium Hispanic network

The inventory. Owned-and-operated premium Spanish-language publishers plus CTV, FAST and streaming. Inventory we control, not resell.

Expert human supervision

The control. Your strategist reviews and approves every plan and optimization. The AI proposes; you decide — nothing goes live without your approval.

The orchestration layer

An intelligent layer on top — not another platform to manage.

Google optimizes Google.Meta optimizes Meta.The Trade Desk optimizes programmatic.

Cognate Campaign OS orchestrates Hispanic & multicultural campaigns across all of them — and our own premium network. We don't replace your stack; we make it work for the Hispanic market.

Cognate Campaign OSAgentic AI · Cultural intelligence · Expert supervision
orchestrates across
GoogleMetaDV360The Trade DeskCognate Premium Network
Built to solveFaster, sharper plansTransparent inventoryProactive optimizationReports you can act onCultural clarity built in

54MM US Hispanics · premium publishers across the US, Latin America & Spain · an evolution of Digo Hispanic Media.

Channels & formats

The full Hispanic media funnel, in one place.

From premium CTV to high-impact publishers — in display, online video and CTV formats.

Packages

Three starting points, one tailored plan.

Each tier adds channels and depth — pick the one closest to your goals, and we refine the final plan with you.

Test · CTV + FAST

Hispanic CTV Starter

Brands testing CTV and FAST with Hispanic audiences for the first time.

  • CTV/FAST media plan
  • Hispanic audience targeting
  • Strategist-owned activation
  • Inventory recommendation
  • Dashboard reporting + completion rate (VCR)
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For whom. First-time CTV advertisers and brands testing the Hispanic video opportunity before scaling.

Channels. CTV and FAST.

What you receive. A CTV/FAST media plan, Hispanic audience targeting, strategist-owned activation, an inventory recommendation, and dashboard reporting with completion-rate (VCR) benchmarks.

Minimum suggested investment from $15K — exact plan and pricing confirmed in your free proposal.

Request a proposalFree plan. No commitment.
Scale · CTV + FAST + Video + Publishers

Hispanic Streaming Growth

Brands ready to scale a multi-channel Hispanic campaign across CTV, FAST, online video and the premium publisher network.

  • CTV + FAST plan
  • Online video
  • Premium publisher network access
  • Retargeting
  • Weekly optimization
  • Dashboard + insights reporting
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For whom. Brands ready to move beyond a test and build a multi-channel Hispanic campaign with room to optimize and scale.

Channels. CTV, FAST, online video and the premium publisher network, with retargeting as a supporting tactic.

What you receive. A combined CTV + FAST plan, online video, premium publisher network access, retargeting, weekly optimization, and dashboard-plus-insights reporting.

Built for brands seeking scale and learning. We size the exact plan with you in your free proposal.

Request a proposalFree plan. No commitment.
Premium · Direct video + Sponsorships

Premium Hispanic Video Network

Established, higher-budget brands seeking premium, brand-safe environments with direct and guaranteed placements.

  • Premium CTV (guaranteed direct)
  • Direct publisher video
  • Programmatic guaranteed video
  • Sponsorship opportunities
  • Brand-safe Hispanic content environments
  • Strategic reporting
See full detail

For whom. Established brands and higher-budget campaigns that want premium, brand-safe Hispanic environments and direct, high-impact placements.

Channels. Premium CTV (guaranteed direct), direct publisher video, programmatic guaranteed video, and sponsorship placements.

What you receive. Guaranteed premium CTV, direct publisher video, programmatic guaranteed video, sponsorship opportunities, brand-safe Hispanic content environments, and strategic reporting.

Subject to inventory availability. We confirm guaranteed inventory and pricing in your free proposal.

Request a proposalFree plan. No commitment.

How it works

A clear, supervised path from idea to live campaign.

Choose or brief

Choose a package or submit your campaign brief.

We review

Cognate reviews your goals, budget and audience.

We recommend

We send a personalized media recommendation.

You approve

You approve before we activate anything.

We activate

We activate, monitor and report.

Let us plan

Ready to plan your next Hispanic media campaign?

Tell us your goals. No payment, no commitment — we send a personalized plan, and nothing goes live without your approval.

Request a Proposal

Request a proposal

Tell us about your campaign

Share a few details and we send a personalized media plan. No payment, no commitment — nothing goes live without your approval.