The team
Bilingual, bicultural strategists, creatives and technologists. We don’t “consult” the Hispanic community — we’re part of it.
Meet us
CEO
As Founder & CEO of Cognate, Augusto Romano leads the company’s vision to help organizations connect, influence, and grow within the U.S. Hispanic market through strategy, media, creative, and technology. He brings deep experience building digital media businesses, publisher networks, and commercial platforms across the U.S. Hispanic and Latin American markets. His role combines market strategy, media innovation, business development, and cultural intelligence to create solutions that help brands reach Hispanic audiences with relevance, scale, and measurable impact.
Chief Operating Officer
Hernán brings more than 15 years of digital marketing leadership to Cognate. Data-driven and relentlessly results-oriented, he turns audience insight into strategy and strategy into performance — bringing the operational rigor that helps brands grow efficiently and reach U.S. Hispanic consumers at scale.
Controller
Xiomara is the financial backbone of Cognate. As Controller, she oversees accounting, budgeting, cash flow, and financial reporting — building the controls and the clarity the leadership team relies on to make confident decisions. Detail-driven and dependable, she keeps the company's finances rigorous and transparent at every stage of growth.
Chief Creative Officer
My real job is learning and listening. This way we can accomplish the goal of finding. Building teams of learners and listeners that lust for the success of brands, and making this part of our culture is my mission at Cognate.
Key Accounts Director
Over 15 years of experience in client management, leading teams, digital strategy, audiovisual and website production.
Marketing Director
+10 years of experience working with brands in advertising, from creative, to strategy planner and marketer. Curiosity minded and opportunities seeker to ensure the brand building and its performance to success. She goes from the inside out, crawling the walls of the company and its business.
Business Intelligence Director
As Business Intelligence Director at Cognate, she transforms data into strategic clarity for the business. With over 10 years of experience in digital project management, media monetization, and commercial strategy, he supports decision-making through analysis, performance insights, projections, and business intelligence frameworks that help strengthen Cognate’s operations, media solutions, and growth strategy.
Areas of expertise
Inside Cognate
From industry stages and client celebrations to our team off-sites — the moments that keep us close, and keep us one team.
Let’s work together
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