Ana G. Méndez University
Agency & Creative
Ana G. Méndez University — Mi Alma Matters
A creative platform and campaign linking higher education to Hispanic students’ identity and aspirations.
Industries · Education
Grow Hispanic enrollment, yield, and retention. Cultural strategy and media that connect with Hispanic students and families — from awareness to application to graduation.
The problem
Families decide on trust, value, and cultural fit. Generic campaigns and translated ads don’t build that — and the enrollment opportunity goes to institutions that do the work.
Why the Hispanic market
How Cognate wins in Education
Audience + cultural insight on Hispanic students and families — by origin, geography, and language — mapped to enrollment and yield.
Reach students and parents where they are — streaming, social, CTV, and premium Spanish-language publishers.
Campaign OS for education. Track inquiries, applications, and yield across the funnel in one layer.
Proof
A creative platform and campaign linking higher education to Hispanic students’ identity and aspirations.
A brand platform and campaign that lifts the university’s perception among Hispanic students and families.
Technology
Configured for enrollment KPIs — inquiries, applications, yield, and retention — reported across the full funnel.
Let’s talk
Book a strategy session — no obligation. We’ll bring a point of view on your education opportunity.
U.S. Hispanic marketing, answered.