Pfizer
Pfizer — Reaching U.S. Hispanic Audiences at Scale
Helping Pfizer connect with millions of U.S. Hispanic consumers through culturally relevant media activation and premium digital inventory.
Industries · Healthcare
Reach and earn the trust of Hispanic patients and members — for acquisition, enrollment, and health equity. Culturally fluent strategy and media, built for a regulated, high-trust category.
The problem
Translation isn’t health literacy. Compliance and a high-trust category constrain generic shops. And reaching Hispanic patients takes cultural trust most media plans never earn.
Why the Hispanic market
How Cognate wins in Healthcare
Cultural + health-literacy insight. We map your Hispanic patient or member audience — language, access barriers, and trust drivers — into a plan that earns action.
Trusted, brand-safe reach. Premium Spanish-language publishers, CTV, FAST and streaming — health-conscious environments, not open-exchange remnant.
Campaign OS for healthcare. Activate and report on enrollments, acquisitions, and reach — with the controls a regulated category needs.
Proof
Helping Pfizer connect with millions of U.S. Hispanic consumers through culturally relevant media activation and premium digital inventory.
Culturally and linguistically adapted public-health messaging, distributed where the community would actually see it.
Brand and creative strategy that makes a complex healthcare product clear, with cultural trust.
Technology
Configured for healthcare KPIs — enrollments, member growth, and reach — with brand-safe, compliance-aware reporting.
Let’s talk
Book a strategy session — no obligation. We’ll bring a point of view on your healthcare opportunity.
U.S. Hispanic marketing, answered.