Premium Hispanic Network

The premium Hispanic media behind your growth.

Cognate’s owned network — premium Spanish-language publishers plus CTV, FAST, and streaming — is the media product behind our campaigns. 54MM U.S. Hispanics, with the reach, quality, and cultural context you can’t buy on an open exchange. The infrastructure your growth runs on.

54MM
U.S. Hispanics reached
Google
Certified Publishing Partner
4
formats across the funnel
100%
premium, brand-safe inventory

Why it matters

Inventory we control, not resell.

Most agencies buy on the open market. We operate an owned network of premium Spanish-language publishers — direct relationships, verified quality and real cultural context.

  • Google Certified Publishing Partner
  • Verified premium Spanish-language publishers
  • Brand-safe, fraud-free environments
  • Display, Video, Programmatic and Direct

Where the reach is

Audience distribution by market.

The footprint follows the U.S. Hispanic population — concentrated but national. Here’s how the network’s reach breaks down.

Top 5 markets = 71%

The five leading markets cover 71% of the network’s total net reach.

California31%
Texas20%
Florida10%
New York10%
Illinois5%
Arizona4%
New Jersey4%
Colorado3%
New Mexico2.3%
Washington1.3%
Pennsylvania1.3%
Georgia1.3%

Formats

The full funnel, in one place.

Display

High-impact units across premium Spanish-language sites.

Video / CTV

In-stream and out-stream video with cultural relevance.

Programmatic

Curated PMPs and deals with first-party targeting.

Direct

Direct integrations and sponsorships with key publishers.

Two sides of the network

One asset that serves both sides.

For advertisers

Reach premium Hispanic audiences, without the waste.

  • 54MM reach with verified quality
  • Cultural and market-level targeting
  • Transparency and brand-safe environments
  • Expert-managed planning and buying

For publishers

Monetize your audience with premium demand.

  • Sustained premium and direct demand
  • Yield and fill-rate optimization
  • Dedicated support and a direct relationship
  • Brand-safe standards that protect your brand

Ready to plan?

Request the media kit or talk to a strategist.

We’ll share reach, formats and how the network fits your plan.