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Industries · CPG

Hispanic CPG Marketing

Cognate helps consumer packaged goods brands grow with U.S. Hispanic shoppers — a young, brand-loyal, high-frequency audience. We combine Hispanic shopper insight, premium and retail media, and culturally fluent creative to drive trial, repeat purchase, and household penetration.

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The problem

Most CPG brands treat Hispanic shoppers as an afterthought — and leave growth on the shelf.

Translation is not shopper strategy. Hispanic households shop differently — by category, occasion, language, and store. Generic plans miss the cultural cues that drive trial and loyalty.

Why the Hispanic market

The opportunity in CPG.

65M+
U.S. Hispanic patients & members
2×
the uninsured rate vs. the U.S. average
30
median age — a younger patient base

How Cognate wins in CPG

Strategy, media & technology — applied to CPG.

Strategy

Cultural + shopper insight. We map your Hispanic shopper audience — by category, occasion, language, and store — into a growth plan.

Media

Retail, commerce, and brand media. Premium Spanish-language publishers, CTV, FAST and streaming, plus retail media and programmatic — bought for trial and velocity.

Technology

Campaign OS for CPG. Activate and report on trial, repeat purchase, and household penetration across every channel.

Proof

CPG work that delivered.

Global beverage brand
Media & Network Partner

Global Beverage Brand — FIFA World Cup 2026

Premium, verified video delivery connecting a global brand with U.S. Hispanic football fans around the 2026 FIFA World Cup.

Cognate’s role: Media & network partner (not lead creative agency).

Dr. Martens
Media & Network

Dr. Martens Cookieless Hispanic Targeting

A cookieless targeting strategy that reached relevant Hispanic audiences while preserving precision and scale.

Cognate’s role: Media & network + ad tech.

Relevant solutions

How we deliver it.

Hispanic Marketing Strategy

Audience truth, turned into a growth plan.

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Hispanic Advertising

Reach, win, and retain across premium media.

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Media Planning & Buying

Premium Hispanic media, bought for outcomes.

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Technology

Campaign OS for CPG.

Configured for CPG KPIs — trial, repeat purchase, and household penetration — with retail-media and brand-safe activation.

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Ready to grow your brand with Hispanic shoppers?

Book a meeting — no obligation. We will bring a point of view on your Hispanic CPG growth opportunity.

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Frequently Asked Questions

U.S. Hispanic marketing, answered.

What is Hispanic CPG marketing?
Hispanic CPG marketing helps consumer packaged goods brands win U.S. Hispanic shoppers, a young, brand-loyal, high-frequency audience, through cultural shopper insight, retail and brand media, and culturally fluent creative that drives trial, repeat purchase, and household penetration.
Why do Hispanic shoppers matter for CPG brands?
U.S. Hispanic households are large, young, and brand-loyal, and they over-index in many CPG categories. Winning their trial and loyalty early builds lasting household value, but it takes cultural relevance, not a translated promotion.
How does Cognate help CPG brands grow?
Shopper strategy, retail and commerce media, culturally fluent creative, and activation around cultural moments, measured against trial, repeat purchase, and household penetration, and powered by Campaign OS.