About Cognate
We’re a marketing & media agency built for the America that already exists: diverse, bilingual and growing. We don’t retrofit campaigns “for Hispanics.” We start there.
The evolution
Digo Hispanic Media built relationships, audiences and a publisher network few can match. Cognate inherits all of it — and adds AI, brand creative and renewed ambition. Our founders bring more than 20 years of leadership in Hispanic media and marketing.
The name says it all. A “cognate” is a word that shares a root across two languages. That’s what we do: find the common root between your brand and the culture.
The differentiator
“Hispanic” isn’t one homogeneous segment. A third-generation Mexican-American in LA and a recent arrival from Caracas in Miami aren’t the same person — and don’t deserve the same generic campaign.
Our purpose
We believe cultural relevance is the new competitive advantage. And that the brands who understand it early are the ones who lead their category.
What guides us
We start with the person and their context, not the ad format.
Every dollar is measured. Relevance without results isn’t enough.
We ask, we listen and we question clichés — including our own.
We use AI to accelerate, but the final call carries human judgment.
The people
A bilingual, bicultural team based in New York that lives the culture it studies.
Let’s work together
Let’s talk about your brand, your market and your next campaign.
