Cognate helps campaigns, agencies, and public-sector organizations reach and mobilize U.S. Hispanic communities — from voter outreach and GOTV to public-awareness and benefits-enrollment campaigns — with trusted messengers, in-language creative, and the right local and national media.
Reaching Hispanic constituents takes cultural trust and in-language compliance generic vendors don't bring.
Public programs, civic campaigns, and public-health messaging only work when they reach Hispanic communities in-language, in-culture, and in the channels they actually use.
Why the Hispanic market
The opportunity in civic engagement.
65M+
U.S. Hispanic residents
36M+
eligible Hispanic voters
~50%
of U.S. population growth this decade
How Cognate wins in political & civic
Strategy, media & technology — applied to civic engagement.
Strategy
Cultural + civic insight — plus public-affairs and campaign experience — to reach and mobilize Hispanic voters and communities.
Media
In-language, brand-safe reach across premium Spanish-language publishers, CTV, FAST, streaming, and local media.
Technology
Campaign OS for the public sector. Activate and report on participation, enrollment, and reach — with the controls public programs require.
Proof
Civic & political work that delivered.
State of Illinois
Media & Network Partner
State of Illinois Hispanic Outreach
Targeted reach into Illinois Hispanic communities through the premium Spanish-language publisher network.
Cognate’s role: Media & network partner (not lead creative agency).
Biden-Harris 2020
Media & Network
Biden-Harris 2020 Presidential Election
High-reach Spanish-language media distribution during one of the most contested campaigns in recent history.
Cognate’s role: High-reach Spanish-language media distribution.
State of Kansas
Media + Creative
State of Kansas COVID-19 Vaccination
Culturally and linguistically adapted public-health messaging, distributed where the community would actually see it.
What is Hispanic political and civic engagement marketing?+
It is culturally fluent outreach that helps campaigns, agencies, and public-sector organizations reach and mobilize U.S. Hispanic communities, from voter outreach and GOTV to public-awareness and benefits-enrollment campaigns, using trusted messengers, in-language creative, and the right local and national media.
Why does Hispanic civic outreach require specialists?+
Reaching Hispanic communities takes cultural trust, in-language clarity, and the right local and national channels. Cultural fluency drives turnout and participation where generic, translation-first messaging falls short.
How does Cognate support campaigns and public-sector organizations?+
Strategy, multilingual creative, and community-rooted and national media for voter outreach, civic participation, and program enrollment, with measurable reach and participation, powered by Campaign OS.